Privacy policy

Forever Pretti Privacy Policy

Effective Date: July 5, 2025
Website: www.foreverpretti.com
Location: North Carolina, USA

Forever Pretti (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how your data is collected, used, disclosed, and safeguarded when you visit our website, purchase from our store, or interact with us in any way. This policy applies to all visitors, customers, and users of our site, regardless of location.

 

 

1. Information We Collect

When you purchase or interact with our site, we may collect the following categories of information:

  • Personal Identifiable Information (PII):
    Name, billing and shipping address, email address, phone number, and payment information.

  • Transaction Details:
    Order history, purchase preferences, and related communications.

  • Device and Browsing Information:
    IP address, browser type, device ID, referral URLs, geolocation (if enabled), pages viewed, and interactions on the site.

  • Marketing Information:
    Email and SMS subscription status, communication preferences, and engagement metrics.

 

 

2. How We Use Your Information

We collect and use your information for the following purposes:

  • To process and fulfill orders, including shipping and delivery.

  • To personalize your shopping experience.

  • To send order confirmations, updates, and transactional emails.

  • To provide customer service and respond to inquiries.

  • To send marketing communications (email, SMS, etc.) only if you opt-in.

  • To comply with legal obligations and enforce our terms.

  • To prevent fraud, maintain security, and analyze traffic trends on our site.

 

 

3. Consent

How We Obtain Consent:

When you provide personal information to complete a purchase, arrange a return, or sign up for our communications, you consent to our collecting and using your information for those specific purposes. If we request your information for secondary use (e.g., newsletters), we will ask for explicit consent or provide a clear opt-out option.

How to Withdraw Consent:

You can withdraw your consent at any time by:

  • Emailing us at: support@foreverpretti.com

  • Mailing us at:
    Forever Pretti
    Attn: Privacy Compliance
    P.O. Box [Insert Box Number]
    Raleigh, NC 27601

  • Unsubscribing via links in our emails or replying "STOP" to our SMS messages.

 

 

4. Disclosure of Your Information

We may disclose your information under the following circumstances:

  • To service providers or partners who support our operations (e.g., payment processors, shipping couriers).

  • To comply with legal obligations, court orders, or government requests.

  • If you violate our Terms of Service.

  • In the event of a merger, acquisition, or business transfer, where your data may be transferred to the new entity.

We never sell or rent your personal information to third parties for their marketing purposes.

 

 

5. Payment Processing & Security

Our site is hosted on Shopify Inc., which provides our e-commerce platform. Payment details are encrypted and processed securely according to PCI-DSS (Payment Card Industry Data Security Standard) compliance. Shopify uses secure servers and industry-standard encryption to protect your data.

You can read more about Shopify's Privacy Policy here.

 

 

6. Third-Party Services

We use trusted third-party providers (e.g., Shopify, Stripe, USPS, Klaviyo) to:

  • Process payments

  • Manage marketing communications

  • Fulfill orders

  • Provide analytics

These third parties will only use your information to perform specific services on our behalf and are required to protect your data under strict confidentiality and security standards.

Please note that these providers may be located in jurisdictions different from yours. As a result, your data may be subject to the laws of those jurisdictions.

 

 

7. International Users

Forever Pretti proudly ships worldwide. By using our site or making a purchase from outside the United States, you consent to your information being transferred to and processed in the United States in accordance with this policy and U.S. laws.

 

 

8. Security

We implement industry best practices to protect your information, including:

  • SSL (Secure Socket Layer) encryption on all transactions.

  • AES-256 encryption for sensitive data.

  • Regular security audits and updates.

While no method is 100% secure, we follow all PCI-DSS requirements and strive to maintain high security standards.

 

 

9. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Recognize repeat visitors

  • Analyze site traffic and user behavior

  • Save items in your cart

  • Deliver personalized content

Cookies used may include:

  • _session_id: Tracks session data

  • _shopify_visit: Tracks visits for analytics

  • cart: Stores items in your cart

  • storefront_digest: Verifies login status

You may disable cookies through your browser settings, but doing so may affect functionality.

 

 

10. Text & Email Marketing (Opt-In Only)

By submitting your phone number or email at checkout, via forms, or in pop-ups, you agree to receive marketing communications from Forever Pretti. These may include:

  • Promotions, launches, and discount codes

  • Cart reminders

  • Product restock notifications

To opt-out, click the Unsubscribe link in emails or reply STOP to text messages. Message/data rates may apply.

We use platforms like Klaviyo and CartKit for our marketing—your data is only used to deliver Forever Pretti content and is never sold or misused.

 

 

11. Age of Consent

By using our website, you affirm that you are at least 18 years old or have parental consent to use the site and make purchases. We do not knowingly collect personal information from children under 13.

 

 

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or legal obligations. Updates will be posted to this page with an updated revision date.

We encourage you to review this policy periodically. Your continued use of our website signifies your acceptance of these changes.

 

 

13. Your Rights (U.S. and International)

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal information

  • Object to or restrict certain uses of your data

  • Withdraw consent at any time

To exercise these rights, please contact us at:
📧 support@foreverpretti.com

 

 

14. Contact Us

For questions, requests, or concerns regarding your personal information or this policy:

Forever Pretti
📍 Based in Raleigh, North Carolina
📧 Email: support@foreverpretti.com
✉️ Mail: Raleigh, NC 27601